Meet the Brand: Warmset Australia

Underfloor heating usually stays out of sight, which means most people have never really thought about how it works, or how far the technology has come. We speak with Warmset Australia, who bring Italian-made far-infrared radiant heating to the local market, to find out what makes their approach different, where design and comfort are heading in 2027, and what visitors can expect from their stand.

Can you give us a brief introduction to your brand?

Warmset Australia brings Italian-made far-infrared underfloor heating technology to the Australian and New Zealand markets.

Warmset is an advanced electric radiant heating system designed to sit discreetly beneath floor finishes such as tiles, engineered timber, laminate, hybrid flooring and other compatible surfaces. It delivers the comfort of warm floors and radiant heat, without the complexity and floor build-up of traditional hydronic systems, or the higher electrical loads often associated with conventional electric cable heating.

Our vision is to change the way Australians think about heating in the built environment. Rather than relying on ducted air, bulky infrastructure or water-based systems, Warmset offers a thin, efficient and highly adaptable solution for modern homes, apartments and architectural projects.

Each system can be customised room by room, with tailored mat sizing, zoning and wattage calculations to suit the building, the floor finish and the way the occupants want to live in the space.

What differentiates your brand from other competitors in the market?

Warmset is not a traditional cable-based underfloor heating system. It is a flat laminated radiant heating technology, made in Italy, using an engineered structure of 11 different material layers selected for their mechanical strength, conductivity, durability and thermal performance.

At the core of the system is a wider radiant heating element, rather than a thin round cable. This gives Warmset a much larger active heating surface, allowing heat to be distributed more gently and evenly through the floor. The result is a thin, discreet system that delivers the comfort of radiant floor heating without the complexity and floor build-up of hydronic systems, and without the higher electrical loads often associated with conventional electric cable heating.

Each Warmset system can also be designed room by room, with tailored mat sizing, wattage and zoning to suit the building, the floor finish and the comfort requirements of the occupants.

For architects, designers and builders, this means Warmset is not simply another underfloor heating product. It is a premium, custom-designed electric radiant heating solution for modern homes.

Are there any exciting trends that you are seeing in the world of design this year?

One of the most exciting trends is the growing connection between design, comfort and building performance.

Clients are no longer looking only at how a space looks. They are also asking how it feels to live in. Thermal comfort, indoor wellbeing, sustainability and energy efficiency are becoming part of the design conversation much earlier in the project.

We are also seeing a stronger move toward electrification. As homes become better insulated and better sealed, designers have more opportunity to specify efficient electric systems that work with solar, smart controls and room-by-room zoning.

Another important trend is the increasing use of natural and tactile materials, including engineered timber, stone and large-format tiles. This creates an opportunity to think more carefully about how heating systems interact with the floor finish — not as a late technical add-on, but as part of the overall comfort and design experience.

What can our visitors expect to see and experience on your stand at Futurebuild Australia? Any new launches?

Visitors will be able to see and touch the Warmset heating mat and understand how thin, flexible and discreet the system is. Because underfloor heating is usually hidden once installed, our stand is an opportunity to bring the technology into view and show what sits beneath the finished floor.

We will be explaining how Warmset works, how it differs from hydronic heating, and why it is particularly relevant for architects, builders and homeowners looking for radiant comfort without the complexity of a water-based system.

Visitors can expect to learn how Warmset can be designed for bathrooms, living areas, engineered timber floors, apartments, renovations and whole-home applications.

Rather than launching a single new product, we are using the show to introduce more people to a different way of thinking about underfloor heating: Italian-made far-infrared electric heating that is comfortable, efficient, maintenance-free and highly adaptable to modern Australian homes.

What are you looking forward to the most at Futurebuild Australia?

I am most looking forward to having meaningful conversations with architects, designers, builders and homeowners who are open to rethinking the way we heat our homes.

Underfloor heating is often seen as either a luxury, something limited to bathrooms, or something that requires a full hydronic system. We want to challenge that perception and show that radiant floor heating can be simpler, thinner and more adaptable than many people realise.

Futurebuild Australia is a great opportunity to connect with people who care about quality, comfort, materials and innovation. For Warmset Australia, it is also an opportunity to contribute to a broader conversation about better, more efficient and more comfortable buildings.

Warmset Australia will be exhibiting at Futurebuild Australia, ready to show visitors exactly what sits beneath the floor, and why it might be time to rethink how we heat our homes. Come and see (and feel) the technology for yourself on the show floor.